Terms of use.

1. About Attention Factory

Attention Factory combines the power of Artificial Intelligence with human ingenuity to help teams and leaders solve critical problems faster and work more effectively.

We put people first, building on existing strengths, processes, and working models while leveraging the latest AI tools and systems to amplify productivity, engagement, and performance.

Our goal is simple: empower people with AI to achieve more, faster.

Attention Factory provides AI education, training, enablement, advisory, workshops, consulting, and related services designed to help individuals, teams, leaders, organisations, and businesses understand and effectively use AI in their work.

Our Services may include:

• AI education and literacy;
• AI navigation and practical AI training;
• AI tool discovery and adoption;
• Prompting and effective interaction with AI systems;
• AI-assisted research and analysis;
• AI-assisted productivity and workflow improvement;
• AI-enabled business processes;
• Human-AI collaboration;
• AI strategy and implementation support;
• AI adoption and workforce enablement;
• AI governance and responsible AI awareness;
• AI safety and risk awareness;
• AI-powered creativity and problem-solving;
• AI automation and workflow optimisation;
• Leadership and organisational AI enablement; and
• Other AI-related educational, advisory, and professional services.

The specific Services provided to a User or Client may be governed by additional proposals, statements of work, engagement letters, program terms, or other agreements.

2. Our human-first approach

Attention Factory's Services are designed around the principle that AI should amplify human capability rather than replace human judgment and responsibility.

Our program and engagements may involve the use of AI tools, systems, models, automation technologies, and other emerging technologies.

However, AI tools are used as instruments to support human decision-making, creativity, productivity, and problem-solving.

Users remain responsible for applying appropriate human judgment when using AI-generated information, recommendations, analyses, or Outputs.

3. Eligibility

You must be at least eighteen (18) years old, or the minimum age required to lawfully use the relevant Service in your jurisdiction, whichever is higher.

Where a particular program or Service is specifically designed for younger participants, participation may be permitted subject to applicable parental or guardian consent requirements.

If you access the Services on behalf of an organisation, you represent that you have authority to accept these Terms on behalf of that organisation.

4. Registration and account responsibility

Certain Services may require registration or creation of an account.

You agree to provide accurate, complete, and current information and to update such information where necessary.

Where an account is required, you are responsible for:

• Maintaining the confidentiality of your account credentials;
• All activities conducted through your account;
• Not sharing restricted account access with unauthorised persons; and
• Promptly notifying Attention Factory of unauthorised access or suspected security incidents.

Attention Factory may suspend or terminate accounts containing materially false, misleading, incomplete, or inaccurate information.

5. AI education, training and enablement

Attention Factory provides practical education and enablement designed to help people understand, navigate, and use AI effectively.

Our Services may include demonstrations, workshops, exercises, practical assignments, consultations, simulations, case studies, assessments, strategy sessions, and other learning or implementation activities.

Participation in our Services does not guarantee:

• Employment;
• Promotion or career advancement;
• Increased income;
• Business success;
• Investment or funding;
• A particular productivity improvement;
• A specific financial return;
• Mastery of a particular AI tool; or
• Any other particular result.

Any examples, projections, testimonials, case studies, or statements concerning potential results are illustrative and do not constitute guarantees.

6. AI tools and third-party services

Attention Factory may demonstrate, recommend, integrate, or provide training relating to AI tools and third-party technology platforms.

Such platforms may include AI assistants, generative AI systems, productivity applications, research tools, automation platforms, software applications, and other emerging technologies.

Unless expressly stated otherwise, these platforms are not owned or controlled by Attention Factory.

Third-party services are subject to their own terms, policies, pricing, availability, and privacy practices.

Attention Factory is not responsible for:

• Changes to third-party platforms;
• Suspension or discontinuation of third-party services;
• Third-party content;
• Third-party privacy practices;
• Third-party security;
• The accuracy of third-party AI Outputs; or
• Losses resulting from reliance on or use of third-party services.

7. AI inputs and outputs

As part of the Services, Users may provide prompts, documents, data, files, questions, instructions, or other materials to AI systems (“Inputs”).

AI systems may generate text, analysis, recommendations, images, code, summaries, research, or other materials (“Outputs”).

Inputs and Outputs may collectively be referred to as “Materials.”

Users are responsible for:

• The legality and accuracy of their Inputs;
• Having all necessary rights and permissions to submit Inputs;
• Ensuring that Inputs do not infringe third-party rights; and
• Reviewing and verifying Outputs before relying upon them.

AI Outputs may be inaccurate, incomplete, biased, outdated, or unsuitable for a particular purpose.

Users should therefore apply appropriate human judgment and independent verification.

8. Use of AI for professional decisions

Attention Factory's Services are intended to support human productivity and decision-making.

AI-generated Outputs should not be treated as a substitute for qualified professional advice.

Users must independently verify AI-generated information before using it as the basis for legal, medical, financial, investment, regulatory, employment, or other high-stakes decisions.

Attention Factory does not guarantee the accuracy, completeness, reliability, legality, or suitability of AI-generated Outputs.

9. Acceptable use

You agree to use the Services lawfully, responsibly, and in accordance with these Terms.

You must not use the Services to:

• Violate applicable laws or regulations;
• Infringe intellectual property, privacy, confidentiality, or other rights;
• Generate or distribute unlawful, fraudulent, abusive, deceptive, or harmful content;
• Harass, threaten, intimidate, or discriminate against others;
• Gain unauthorised access to Attention Factory's systems;
• Interfere with the security, availability, or operation of the Services;
• Introduce malware, viruses, or malicious code;
• Impersonate another person or organisation;
• Scrape or systematically collect information without authorisation;
• Reverse engineer proprietary Attention Factory systems or materials;
• Reproduce or commercially exploit restricted training materials without permission;
• Share paid or restricted materials with unauthorised persons; or
• Use the Services for unlawful or harmful purposes.

Attention Factory may suspend or terminate access where these Terms are violated.

10. Intellectual property

Attention Factory and its licensors retain all rights, title, and interest in materials and intellectual property made available through the Services, including:

• Training materials;
• Presentations;
• Course content;
• Frameworks;
• Methodologies;
• Templates;
• Workbooks;
• Guides;
• Videos;
• Written materials;
• Designs;
• Logos;
• Trademarks;
• Website content; and
• Other proprietary materials.

Subject to these Terms, Attention Factory grants Users a limited, non-exclusive, non-transferable, revocable licence to access and use applicable materials for their intended personal or internal organisational purposes.

You may not, without prior written permission:

• Copy or reproduce proprietary materials;
• Sell or sublicense them;
• Publish or distribute them;
• Upload them to unauthorised platforms;
• Create competing products or training programs substantially based on them; or
• Represent them as your own.

Nothing in these Terms transfers ownership of Attention Factory's intellectual property.

11. User materials and user content

Users may provide documents, data, information, prompts, processes, materials, or other content to Attention Factory (“User Materials” or “User Content”).

The User retains ownership of its pre-existing materials.

You represent that you have the necessary rights and authority to provide such materials to Attention Factory.

Attention Factory will use User Materials and User Content only as reasonably necessary to provide the relevant Services, subject to applicable agreements and our Privacy Policy.

Attention Factory will not knowingly use confidential User Materials for unrelated commercial purposes without appropriate authorisation.

12. Confidentiality

Each party may receive confidential or proprietary information belonging to the other party.

Confidential Information includes non-public business information, processes, strategies, customer information, technical information, trade secrets, financial information, and other information reasonably understood to be confidential.

A receiving party shall:

• Keep Confidential Information confidential;
• Use it only for the purpose for which it was disclosed;
• Not disclose it to unauthorised third parties; and
• Take reasonable measures to protect it from unauthorised access or disclosure.

Confidentiality obligations shall not apply to information that:

• Is publicly available without breach;
• Was lawfully known before disclosure;
• Is independently developed; or
• Must be disclosed by law or valid legal process.

Where a separate confidentiality or non-disclosure agreement exists between the parties, that agreement shall govern the relevant Confidential Information.

13. Data protection and privacy

Your use of the Services is also governed by the Attention Factory Privacy Policy.

14. Fees and payment

Where Services are provided for a fee, applicable charges will be communicated through the relevant proposal, invoice, registration page, statement of work, engagement letter, or other applicable document.

Fees must be paid in accordance with the agreed payment terms.

Attention Factory may suspend Services where undisputed amounts remain unpaid beyond the applicable payment period.

Unless otherwise agreed in writing, fees paid for completed Services are non-refundable.

15. Cancellation and rescheduling

Attention Factory may modify, postpone, reschedule, or cancel a program, training session, workshop, or engagement where reasonably necessary.

This may occur due to technical difficulties, instructor or facilitator availability, insufficient registration, security concerns, regulatory requirements, force majeure, or other circumstances beyond our reasonable control.

Where appropriate, Attention Factory may provide an alternative date, replacement session, credit, or refund in accordance with the applicable program or engagement terms.

16. Service availability

Attention Factory continually develops and improves its Services.

We may:

• Add or remove features;
• Update training content;
• Change instructors or facilitators;
• Modify delivery methods;
• Introduce new AI tools or technologies;
• Suspend certain Services; or
• Restrict access to particular Services.

We do not guarantee uninterrupted or error-free availability.

17. Disclaimer

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.

ATTENTION FACTORY DOES NOT GUARANTEE THAT:

• AI-GENERATED INFORMATION WILL ALWAYS BE ACCURATE;
• AI TOOLS WILL ALWAYS BE AVAILABLE;
• THIRD-PARTY AI SYSTEMS WILL OPERATE WITHOUT ERRORS;
• TRAINING MATERIALS WILL ALWAYS BE COMPLETE OR CURRENT;
• AI WILL PRODUCE A PARTICULAR RESULT; OR
• USE OF THE SERVICES WILL PRODUCE A PARTICULAR BUSINESS, FINANCIAL, PROFESSIONAL, OR PRODUCTIVITY OUTCOME.

The Services are intended to augment human capability and decision-making, not replace professional judgment.

18. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ATTENTION FACTORY AND ITS AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, INSTRUCTORS, PARTNERS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING FROM OR RELATING TO:

• Use of the Services;
• Reliance on AI-generated Outputs;
• Use of third-party AI tools;
• Service interruptions;
• Loss of data; or
• Other matters arising from the Services.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.

19. Indemnification

You agree to indemnify and hold harmless Attention Factory, its affiliates, directors, officers, employees, contractors, instructors, partners, and service providers from claims, losses, liabilities, damages, costs, and expenses arising from:

• Your breach of these Terms;
• Your misuse of the Services;
• Your violation of applicable law;
• Your infringement of third-party rights; or
• Materials submitted by you that infringe the rights of another person.

20. Suspension and termination

Attention Factory may suspend or terminate access where:

• You breach these Terms;
• Your conduct creates a risk to Attention Factory or another person;
• Your use is unlawful;
• You misuse proprietary materials;
• You disrupt a program or community; or
• Suspension is required by law.

Provisions relating to intellectual property, confidentiality, privacy, liability, indemnification, and governing law shall survive termination where applicable.

21. Governing law and dispute resolution

These Terms shall be governed by and construed in accordance with the laws of the Federal Republic of Nigeria.

Any dispute arising from or relating to these Terms or the Services shall, subject to any applicable contractual dispute resolution mechanism, be submitted to the competent courts of Nigeria.

Nothing in this clause prevents Attention Factory from seeking urgent or interim relief where necessary to protect its intellectual property, Confidential Information, Personal Data, systems, or other legitimate interests.

22. Changes to these Terms

Attention Factory may amend these Terms from time to time.

Updated Terms may be published on our website or communicated through the Services.

The revised Terms shall become effective on the date specified in the updated version.

Continued use of the Services after the effective date constitutes acceptance of the revised Terms, to the extent permitted by law.

23. Severability

If any provision of these Terms is determined to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

Attention Factory — hello@attentionfactory.io